July 2026
KPI Report
Monthly Overview
Merit Sensor · meritsensor.com
GSC Clicks
Awaiting access
— Awaiting GSC access
Total Sessions
4,342
▲ 45.1% YoY (2,992 Jul 2025)
Total Conversions
20
▼ 80.6% YoY (103 Jul 2025)
July 2026 Performance Summary
- Total sessions 4,342, ▲ 45.1% YoY — again paid- and direct-led: Paid Search 1,021 (▲ vs 572) and Direct 1,285 (▲188%), not organic.
- Conversions 20 — up from 17 in June, but ▼ 80.6% YoY against a high July-2025 base (103). Month-over-month direction is positive; the YoY gap is the watch-item.
- Organic sessions 914, ▼ 25.2% YoY (1,222 Jul 2025) — the organic slide steepened and organic is now the 3rd channel behind Direct and Paid Search.
- AI referrals broadening — 22 sessions across ChatGPT 15, Gemini 3, Claude 2, Copilot 1, Perplexity 1, plus 21 via GA4's AI Assistant channel; 2 AI-assisted leads at a 9.1% CVR (well above organic's 0.33%).
- Desktop PageSpeed up to 92 (from 78) — desktop is now in the green; mobile performance (40) remains the gap.
- GSC still pending — grant seo-analyst@claude-code-499815.iam.gserviceaccount.com on sc-domain:meritsensor.com. (Semrush trend shown through Jun 2026 — connector re-auth pending.)
July 2026
KPI Report
Discovery: Technical Performance
Merit Sensor · meritsensor.com
PageSpeed / Lighthouse | Last Tested: August 5, 2026
Key findings from Lighthouse analysis:
- Mobile Performance 40 — unchanged and still the top technical risk; mobile render/load stays well below the 50 threshold.
- Desktop Performance 92 — improved from 78 in June into the "good" band; recent front-end work is paying off on desktop.
- SEO 85 and Best Practices 92 / 96 — steady, strong technical-SEO and best-practice hygiene.
- Accessibility 83 mobile / 78 desktop — still short of the 90+ band; an ADA pass (contrast, labels, alt text) is the next win.
- Priority: carry the desktop performance gains over to mobile (image compression, deferred JS, caching) — mobile is where organic visitors land.
July 2026
KPI Report
Discovery: Domain Visibility
Merit Sensor · meritsensor.com
Total Clicks (July 2026)
Awaiting access
— Awaiting GSC access
Total Impressions (July 2026)
Awaiting access
— Awaiting GSC access
Total Queries (July 2026)
Pending
— Awaiting GSC access
GSC Clicks & Impressions — Last 12 Months, Monthly Totals
Clicks
Impressions
| Query | Clicks | Impressions | CTR | Position |
|---|
| Awaiting Search Console access — grant seo-analyst@claude-code-499815.iam.gserviceaccount.com on sc-domain:meritsensor.com |
Organic Traffic Trend — Last 12 Months, YoY Comparison (Semrush)
Current Year
Prior Year
SERP Position Distribution — Last 24 Months (Semrush)
Top 3
4–10
11–20
21–100
July 2026
KPI Report
Engagement: Traffic Acquisition
Merit Sensor · meritsensor.com
Total Sessions
4,342
▲ 45.1% YoY (2,992 Jul 2025)
Organic Sessions
914
▼ 25.2% YoY (1,222 Jul 2025)
Direct Sessions
1,285
▲ 188.1% YoY (446 Jul 2025)
AI Referral Sessions
22
▲ ChatGPT-led, broadening
AI Assistant Sessions
21
▲ GA4 AI Assistant channel
Organic Search
Sessions
914
▼ 25.2% YoY (1,222 Jul 2025)
Conversions
3
— form_submit
Organic Sessions — Last 12 Months
Current Year
Prior Year
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| google | 903 | — | 3 |
| bing | 9 | — | 0 |
| duckduckgo | 2 | — | 0 |
AI Referral
AI Referral Sessions — Last 12 Months
AI Referral
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| chatgpt.com | 15 | — | 2 |
| gemini.google.com | 3 | — | 0 |
| claude.ai | 2 | — | 0 |
| copilot.com | 1 | — | 0 |
| perplexity.ai | 1 | — | 0 |
July 2026
KPI Report
Engagement: On-Site & Conversions
Merit Sensor · meritsensor.com
Leads
3
— form_submit events
Entry Landing Pages — Organic
Leads
2
— form_submit events
Entry Landing Pages — AI Referral
Popular Pages — AI Referral
Event Funnel — AI Referral
